A week + so ago I felt compelled to craft this video tackling once in for all what I believe to be one of the biggest taboos in our industry: dealing with difficult customers + the issue of money back guarantees.
As you can probably deduct from my actions, I'm not one to stir up controversy or provoke for the sake of a couple of extra clicks. I'm a Libra folks, come on. Thick skin is not part of my DNA. But I do feel responsible to raise my hand when I smell bullshit + oh boy, above all the rest, empower pumping hearts everywhere, even if it means getting uncomfortably vulnerable + putting myself in the hot seat + peeing my pj's on the way there (or coming close).
So, back to the ugly stuff (LOL).
Without doubt, hitting publish on that video almost killed me of a heart attack, but the outcomes far surpassed my panic tantrum. I got people talking. I got people sending e-mails to share their horror stories (+ some funny ones too). I got people to spill open + release. I felt the love + the power of this amazing community. And it felt soooo goooooood!
It also amped me to do a sequel post + that's precisely what I've come here to do today.
so, money back guarantees
Over the last month or so, I’ve been doing a lot of soul-searching + even shifting some of my own online business activities in an effort to live more authentically (I wrote about some of that here).
I’m not alone. In talking to readers + clients + peers who are making similar transitions, I’m seeing a number of comments + inquiries come up again + again that indicate that we’re all battling the same monsters.
One of those hurdles is the issue of money back guarantees.
In the last 2 weeks alone, I've spoken with 6 clients + 2 of my closest collegues who are struggling with this issue. The question that seems to be on all of our minds is whether or not we, service providers, should offer money back guarantees in our sales/policies pages. The concern specially arises with intangibles like coaching + consulting + mentoring session, so that's specifically what's being tackled today.
answering the hard questions
Is offering a money-back guarantee on one-on-one services simply setting yourself up to be ripped off or is it a brilliant marketing tactic that generates tons of sales? Is it a good samaritan practice to ease your potential clients hesitations + build trust + show confidence in your skills or is it a desperate move that ultimately attracts like a magnet more than a handful of gremlins?
I'm not Master Yoda, but I sure know the sexiest Yedi council members in the neighborhood, so I called them up to help me wrap my finger around this one + enlighten us all with their oh so hot insights.
To money back guarantee or not to money back guarantee. That is the question. Here's what my fave + smartest ladies in the industry had to say about that:







taking it all in
I’m not the refund police, nor do I intend to be. After banging my head on brick walls over this matter for what felt like an eternity + doing some serious soul-searching + asking for second (+ third + fourth) opinions + getting the sickest feedback in town (I mean, did you see those answers above?), I’ve come to accept that there is no universal controversy-free money back guarantee policy. But then again I’ve never been a fan of fixed manuals of operation + stone-written dogmas.
This post is not about preaching or teaching; it’s about thinking + reflecting. It's about giving your quest a compass + inviting you to ponder + reconsider at your own pace. Secretly, this might also be about igniting a tingling sensation inside of you to take a stronger stand for what you believe + re-engineer your policies in the name of reclaiming your power + keeping your heart safe + sane. Amen.
Take the route that feels right for you, not the Joneses. No judgement.
my take
How am I soaking it all? Glad you asked.
For me, it all boils down to being honest with yourself + your customers.
Being a coach/consultant/mentor, at least in my book, means you're in the business of making a big difference + empowering the rising generation of world-superstars + catalyzing life changing transformations. So, my advice is to take extra caution when crafting your sales pages + writing your copy + making promises + narrating your qualifications + adding fancy "buy now" buttons to your site + sending invoices. It's not about accepting anyone with a credit card, instead it's about helping your right people find their Fairy God Mother pronto + setting yourself up to work your magic only with your ideal customers.
It's like online dating but without the hush hush. Sexy indeed!
Remember, not everyone is ready + willing or interested in your pixie dust. True tale. So in order to achieve excellence + keep your cardiovascular system in check + guarantee cupid perfect matchings, extra work is required - screening + qualifying your pupils + allowing clients to assess you in return; back + forth getting-to-know-you e-mails; maybe even some test drives + applications along the way.
Your dreamy prince is really worth the effort. Kissing frogs is so 1980's.
That's how I feel.
scared?
I'll finish this puppy up by saying that in your lifetime you'll find a very small percentage of people who will certainly find every means to take advantage of you + get a free ticket. I learned this the hard way at the age of 8 when I began my entrepreneurial career selling Easy Baker Oven desserts in my front patio - a crazy mom ate one + two + three of my delicious brownies + then didn't want to pay for them, can you believe it?
Chronic dissatisfaction + resistance at it's highest!
But these Cruella de Ville-type souls are the microscopic minority, surely not worth your sweat + indigestion + circus hoop jumping + high fortress construction + that silly epidemic armor you're wearing to keep yourself "safe". You're better off focusing your precious energy on making freaking-tastic products + offering outstanding services that people will love + pricing your goodies fairly + holding yourself to the highest standards + playing nice + delivering out-of-this-world value + keeping yourself accountable. And while you're at it, never forget about generosity + integrity + respect + kindness, that's what differentiates you from the Cruella's.
You're so much better than that.
And if you ever run into a psycho, don't be scared, that can easily be taken care of with the hit of Control + Alt + Delete. It's safe + free + works like a charm. It certainly helps me sleep at night, which is all I want after a long day of work.
now it's your turn
So what's on your mind? Are you a fan of money-back guarantees on one-on-one services or do you think it's a big no no? I'm ready to hear your feedback + continue this sensitive conversation in the comment section below.
xo,
Mayi Carles
Image Credit













